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The Swanson Group is a Customer Driven Strategic Sales & Business Development Provider founded in 1998. Our Team of seasoned professionals bring many years of CPG experiences, insights and are well connected and active in the industry. We focus on National & Private Brands within Health & Wellness, Beauty & Personal Care, and Pet Wellness. Our Mission is to align our clients’ assets with the needs of our retailers and their consumers. Our Purpose is to help our clients build vibrant brands and create a viable, sustainable and profitable business. Bottom Line…… we deliver solutions that optimize your assets and grow your business by understanding each retailer and position against available opportunity gaps.

Support Services Strategies For Growth Industry Network
Comprehensive account (Client/Retailer) management Identify key opportunity gaps / white spaces Retailer strategist & interface
Presentation development & delivery Item development & selection Team selling
Order & supply chain management Product assortment strategies & positioning Trade show management
Retail analytics Industry associations
Promotional plan development & management
Accounting support

Pathways to Growth Asset Optimization Strategic Positioning
Start-up “Go-to-Market” planning & implementation Focus on assets Retailer & vendor network with key influencers
Established manufacturer seeking growth Uncover opportunity gaps Top-to-top retailer engagement
International/Specialty seeking channel expansion Drive co-creation and innovation International retail market experience
OEM / Institutional to retail position